September 4, 2018

Happy Monday!

We're back from Labor Day weekend and can't believe it's already September. There's only a few more weeks until fall rolls around - and that means spiced, seasonal berry cocktails, savory skillet desserts and sweater weather. We currently have a lot of great looking fruit, and a lot on the way as well, as we transition from summer to fall with our berry seasons kicking off in Mexico, Central America and Florida.

For more information, including crop and weather reports, please scroll below.

Crop Updates

Watsonville - Salinas: 

Watsonville-Salinas weather has been in the 60s-70s with mornings and early afternoons starting off cold and foggy, and slowly clearing up in the late afternoon. Labor continues to be short in the industry and progressively worsening as the season persists.  Growers are leaving blocks behind to keep up with rotation, but are doing their best with the crews they have. They are already working and prepping ground for next season, which they will start to plant the last week of October.  Volume will continue to go down each week as we finish the season in late October early November.  Cold weather and shorter days are helping with quality. Counts are ranging 20 to 22 per 1lb. clam with a few ranches in the high 20s. 

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Santa Maria

Weather this week in Santa Maria will fluctuate in the 70s-80s with mostly sunny skies. Our Portola fall crop is looking great with all grower counts at 12-14, and some 16s. Plants look strong and healthy with a lot of flowers -quality is great and fruit is firm. Defects right now include minor discoloration of fruit, but overall pack and fruit quality is great in Santa Maria.

Sm field

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Mexico: 

There are scattered showers forecasted all over central Mexico this week. Temperatures fluctuate between high 50s in the morning, and high 70s to low 80s during the day. Days are becoming shorter as we get into the fall season. There is a lot of blossom on raspberry and blueberry crops - with a lot of green fruit as well. Strawberry plantings will be done this week or early next week among our plug plants. We are still continuing with raspberries plantings.  Quality is great among our early blueberry crop, with large fruit seen with our raspberries as well. 

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Blueberries:

British Columbia- This will be our last week of harvesting blues in our British Columbia region. Daily rain showers that begin Friday will ultimately bring an end to a successful BC blueberry season.

Oregon- Our Oregon region will have light supply for the next 3 weeks. Quality has been excellent, mostly firm berries and the occasional soft fruit. We have scattered rain in the weekend forecast, but this is not a concern right now.

Mexico - Our Mexico region is just beginning the first picks in the fields. We will have light, steady production for the next 4 weeks. Quality is excellent!

South America - blues will begin production in the next 2-3 weeks. Steady supply beginning the first week of October. (Argentina-Uruguay) 

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Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Reaching Consumers

We are always looking for ways to connect with our huge database of consumers - we ask, engage and learn from them on a daily basis by utilizing our Inbound Marketing efforts, and consider this one of our most efficient tools in determining consumer needs and preferences. By doing so, we know how crucial it is to not only connect with a specific demographic, but rather, all demographics. After all, California Giant Berry Farms is Everybody's BerryWe were excited to kick off 2018 with our lifestyle approach and connecting to our outdoorsy and sporty consumers, parents and families, summertime beach-goers, students and more. Now, our consumers have the opportunity to visit our California Giant web site, and can pick what category they relate to most and can find an array of recipes and inspiration to match their needs. We look forward to continually learning about our consumers and making their lives easier in the process, with pages dedicated to the everyday shopper, everywhere.

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Recipe of the Week
Back to school brings opportunity to not only the classroom, but the kitchen! There are a variety of nutritious, energizing recipes we recommend for keeping the kiddos alert all day long. This week, we are featuring our influencer and registered dietician Shannon Garcia's (Kiss In The Kitchen) delicious, strawberry oatmeal bake. This make-ahead meal is perfect for all ages and is sure to make the day that much sweeter. For more recipe inspiration as we kick off the school year, we're running our Fresh Start: Back to School Sweepstakes for just a few more weeks! Consumers can enter for the chance to win 1 of 4 $250 gift cards along with more recipes, hacks and tips on how to save!
 
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Consumer Spotlight
We love receiving consumer shout-outs through our California Giant Facebook. This shopper loved our strawberries found at their local Walmart!
 
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Pick of the Week
Check out this Sonora PriceCo and their line up of 1lb. California Giant strawberries!
 
Price Co Sonora

 

 

  Send us your own "pick of the week" and we will feature it here!

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