October 11, 2021

Crop Updates

STRAWBERRIES

Oxnard:

Harvest Status: Fall crop planting is underway.

Santa Maria:

Quality: Quality is clean with nice size and taste. Wet mornings are causing occasional pin rot under the calyx.

Volume: Production has decreased slightly due to wet mornings and tight labor. It's expected to pick back up next week with peak production estimated for the last week of October. 

Pack Counts: Conventional Fall Crop: 18-20-22 ct. depending on the ranch / Organic Fall Crop: 20-24 ct. depending on the ranch.

SM 10.11

Watsonville/Salinas:

Quality: Quality is improving with lighter colored, firmer fruit.

Volume: Production continues to decline as the season starts to wind down.

Pack Counts: Conventional: 22-26-28 / Organic: 28-32.

wats straws 10.11

BLUEBERRIES

Mexico:

Quality: Quality is great with good size, bloom, and taste. 

Volume: Production was below estimates last week due to wet weather but is expected to increase in weeks 41-45. 

mexico blues 10.11

South America:

Quality: Quality continues to be great with a good appearance and firmness.

Volume: Argentina and Peru are in peak season. The first set of organic fruit is expected to arrive in week 42. 

SA blues 10.11

SA blues 10.11 2

RASPBERRIES

Mexico:

Quality: Growers are working hard to manage weather-related yellow rust.

Volume: Production continues to be steady.

mexico rasp.10.11

Watsonville/Salinas:

Quality: Quality is good. 
 
Volume: Production is expected to continue through the end of October.
 
wats rasp 10.11
 

BLACKBERRIES

Mexico:

Quality: Quality is good with a few weather-related red and leaky cells. 

Volume: Production is steady.

mex blacks 10.11

Watsonville/Salinas:

Quality: Quality is good. 
 
Volume: Production is estimated to continue through the beginning of November.
 
wats blacks 10.11

 

Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Florida

South America

 

Reaching Consumers

Drive October berry sales with healthy tricks for Halloween treats! Share ideas for strawberry mummies and ghosts, blackberry cats and bats, and jack-o-lantern berry bowls that will inspire shoppers to purchase berries for their Halloween festivities.

kid halloween party-10-1

 

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