May 16, 2018

Happy Wednesday!

We're halfway through the week and one step closer to the weekend, and, one step closer to our holiday pull next week so make sure to get those orders in. Anyone else planning Memorial Weekend BBQs and outdoor activities with the family for the long weekend ahead? We know our consumers are, which is exactly why we're kicking off our Skinny Dips Sweepstakes on May 23rd, while also debuting a variety of lifestyle videos that you won't want to miss! Hint: California Giant is everybody's berry for every occasion - and our new video content conveys just that!

For more information, including crop and weather reports, please scroll below.

Crop Updates

Watsonville - Salinas:

Weather has been in the 60s-70s and should continue to remain mild and temperate into next week, with slightly cooler temperatures. Quality looks excellent in our fields, with fruit looking huge, full-colored and firm. Counts range from 9-12 and 12-14 for organics. Our organic variety Sweet Anne is looking huge right now, with our peak for this region anticipated for the first week of June. We'll begin to scratch our blackberry crop this Friday with a slow and steady start. Labor is not an issue at the moment.

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Santa Maria

Weather has been in the upper 60s during the day with partly cloudy skies, with nighttime lows in the 40s-50s. Despite moderate temperatures, we have experienced gusts of wind up to 20mph. Fruit quality looks excellent, and volume is plentiful. Berries are firm with full color, and counts range from 18-22 among San Andreas and Monterey, with some 14-16 count, and Frontera’s 18-20. Labor is looking good as it typically does this time of year. 

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Mexico: 

Weather in Los Reyes is going to be in the mid 80s all week with nighttime lows ranging around 65 degrees and scattered showers. Temperatures in Ziracuaretiro will be in the high 70s all week with scattered thunderstorms expected each day. Nighttime lows will fall to the high 50s. Some crops have been damaged by the recent lingering rain, while some show no sign of damage. Quality is still holding up, however there are some ranches here and there that are struggling with overripe, soft, and rain-damaged fruit.

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Blueberries:

Oxnard Organics

We are seeing a slight decline in production for the next 3-4 weeks. With that being said, quality still is looking excellent. Warm and sunny days are forecasted in the upcoming days.

Pacific North West

Oregon: We project our first harvest to be on June 22nd.

Washington Organics: We project our first harvest to be on June 15th.

British Columbia: We project our first harvest to be on June 25th. 

Georgia

Peak production for our high bush varieties are coming to an end this week. Rain showers are scattered throughout this week which could limit our supply temporarily. Despite the weather, quality has been excellent.

Central Valley

Our production will begin to increase by the end of this week and for the next 3-6 weeks production will be steady and abundant. Weather is expected to be warm and sunny and the berries are large in size and firm.  

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Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Reaching Consumers

It’s that time of year! Grab your favorite pool floaties, skinny-cocktails, and most importantly your skinny DIPS because we’re about a month out from all the summertime festivities! We love taking this seasonal opportunity to promote healthier snacking during the summer months with our Skinny Dips Sweepstakes – from the long Memorial weekend ahead, to kicking off summer in June, to all the red, white and blue fun on July 4th. We’re always excited for this annual opportunity to team up with a variety of fresh produce powerhouse-partners to kick off the start to a sunny season from May 23rd with the promotion ending July 31st. This year, we’re partnering up with Good Foods, Envy Apples, and Duda Farm Fresh Foods on a variety of fresh, delicious and guilt-free dips to make this summer sweet, savory, satisfying and skinny-approved! Stay tuned for our launch next Wednesday.

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Chef Invitational Updates

It's the final countdown! We have 2 days left until recipe submissions are due this Friday, May 18th for our First Annual Chef Invitational. We look forward to a careful yet challenging selection process, and announcing our chosen chefs Friday, June 1st.

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Haven’t submitted your chef(s) recipes yet? Don’t worry – you still have a TWO more days! Make sure to email Foodservice Director Tom Smith at tsmith@calgiant.com with your recipe submission and all event inquiries. 

Consumer Spotlight
Wow - what a compliment from this happy consumer. We hope you continue to enjoy the sweetness of our strawberries! We are in the height of our berry season with lots of fresh, luscious berries continued our way.
 
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Pick of the Week

This Giant Eagle in Paynesville, OH has some fresh 2lb. Cal Giant straws on display!

Giant Eagle Paynesville, OH  

Send us your own "pick of the week" and we will feature it here!

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