---
title: June 28, 2021
description: This weekly newsletter delivers information about our crops, the weather, consumer promotions & current news about California Giant Berry Farms.
image: https://trade.calgiant.com/hubfs/oregon%20blues%202-1.jpeg
---

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- [Crop Updates](https://trade.calgiant.com/newsletters/june-28-2021#crop-updates)
- [Weather Conditions](https://trade.calgiant.com/newsletters/june-28-2021#weather-conditions)
- [Reaching Consumers](https://trade.calgiant.com/newsletters/june-28-2021#foodservice)

# June 28, 2021

[![](https://assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png)](https://www.pinterest.com/pin/create/button/)

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Crop Updates

**STRAWBERRIES**

**Santa Maria:**

**Quality:** Both conventional and organic berries have a nice firm fruit that is full in color.

**Volume:** Production of the summer crop continues to slowly decrease.

**Pack Counts:** Conventional: 20-22 ct.  
Organic: 20-25 ct.

![Santa Maria Straws-1](https://trade.calgiant.com/hs-fs/hubfs/Santa%20Maria%20Straws-1.jpeg?width=400&name=Santa%20Maria%20Straws-1.jpeg)

**Watsonville/Salinas:**

**Quality**: Conventional quality is great as fruit continues to hold its large size. Organic quality is very good overall.

**Volume**: Peak production started last week and will continue this week and next.

**Pack** **Counts**: Conventional: 15-16, 20-22 ct. depending on variety. Organic: 22-26 ct. depending on variety.

![Wats Straws-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Straws-1.jpeg?width=400&name=Wats%20Straws-1.jpeg)

![Wats Straws 2-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Straws%202-1.jpeg?width=400&name=Wats%20Straws%202-1.jpeg)

**BLUEBERRIES**

**Georgia:**

**Quality**: Quality is good with occasional leaky fruit due to rain.

**Volume**: Production will finish this week.

![Georgia Blue-1](https://trade.calgiant.com/hs-fs/hubfs/Georgia%20Blue-1.jpeg?width=400&name=Georgia%20Blue-1.jpeg)

**Oregon:**

**Quality**: Quality is excellent as the season starts. The weekend's extreme heat was not expected to impact fruit quality. Growers are still assessing the fields. 

 

**Volume**: Both conventional and organic production will quickly increase and provide promotional volume for the month of July.

 

![oregon blues 2-1](https://trade.calgiant.com/hs-fs/hubfs/oregon%20blues%202-1.jpeg?width=400&name=oregon%20blues%202-1.jpeg)

![oregon blues-1](https://trade.calgiant.com/hs-fs/hubfs/oregon%20blues-1.jpg?width=400&name=oregon%20blues-1.jpg)

 

**British Columbia:**

**Harvest Status**: The first packs are expected to ship from BC at the end of the week as first harvests take place and volume starts to increase.

 

 

**RASPBERRIES**

**Mexico:**

**Quality**: Overall quality is good with some large, firm fruit and occasional soft, small fruit.

 

**Volume**: Conventional production will remain consistent, and organic volume will start slowly increasing over the next few weeks.

 

**Watsonville/Salinas:**

**Harvest Status**: Quality is good with volume increasing each week. Production is expected to gain momentum in July.

![Wats Rasp 2-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Rasp%202-1.jpeg?width=400&name=Wats%20Rasp%202-1.jpeg)

![Wats Rasp-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Rasp-1.jpeg?width=400&name=Wats%20Rasp-1.jpeg)

**BLACKBERRIES**

**Santa Maria:**

**Harvest Status:** Quality is good with occasional leaky or red cells. Production is steadily increasing each week for a mid-July peak.

 

![SM Blacks-1](https://trade.calgiant.com/hs-fs/hubfs/SM%20Blacks-1.jpg?width=400&name=SM%20Blacks-1.jpg)

 

**Watsonville/Salinas:**

**Harvest Status**: Quality is good and volumes are increasing as light harvests continue.

![Wats Blacks-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Blacks-1.jpeg?width=400&name=Wats%20Blacks-1.jpeg)

**Georgia:**

**Quality**: Quality is excellent.

**Volume**: Weather patterns are forecasted to increase volumes and extend the season for 3 more weeks.

![georgia blacks-1](https://trade.calgiant.com/hs-fs/hubfs/georgia%20blacks-1.jpeg?width=400&name=georgia%20blacks-1.jpeg)

Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. [Wunderground.com](http://www.wunderground.com/) is our go-to weather resource for fast and reliable weather updates. 

[Watsonville](http://www.wunderground.com/q/zmw:95076.1.99999)

[Salinas](http://www.wunderground.com/q/zmw:93901.1.99999)

[Santa Maria](http://www.wunderground.com/q/zmw:93454.1.99999)

[Oxnard](https://www.wunderground.com/weather/us/ca/oxnard/93030)

[Mexico](https://www.wunderground.com/weather/mx/zamora)

[Georgia](https://www.wunderground.com/weather/us/ga/homerville/31634)

[Florida](https://www.wunderground.com/weather/us/fl/plant-city)

[South America](https://www.wunderground.com/weather/ar/metan)

 

Reaching Consumers

Give your 4th of July sales a berry boost! Drive impulse purchases and influence consumer decision-making by creating a red, white, and blue display with strawberries, raspberries, blueberries, and blackberries and complementary white goods. Yogurt-covered pretzels, marshmallows, whipped topping, and cream cheese all provide one-stop-shop ideas for the patriotic spreads that your consumers need.

![redwhiteblue-1](https://trade.calgiant.com/hs-fs/hubfs/redwhiteblue-1.jpg?width=400&name=redwhiteblue-1.jpg)

 

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