June 28, 2021

Crop Updates

STRAWBERRIES

Santa Maria:

Quality: Both conventional and organic berries have a nice firm fruit that is full in color.

Volume: Production of the summer crop continues to slowly decrease.

Pack Counts: Conventional: 20-22 ct.
Organic: 20-25 ct.

Santa Maria Straws-1

Watsonville/Salinas:

Quality: Conventional quality is great as fruit continues to hold its large size. Organic quality is very good overall.

Volume: Peak production started last week and will continue this week and next.

Pack Counts: Conventional: 15-16, 20-22 ct. depending on variety. Organic: 22-26 ct. depending on variety.

Wats Straws-1

Wats Straws 2-1

BLUEBERRIES

Georgia:

Quality: Quality is good with occasional leaky fruit due to rain.

Volume: Production will finish this week.

Georgia Blue-1

Oregon:

Quality: Quality is excellent as the season starts. The weekend's extreme heat was not expected to impact fruit quality. Growers are still assessing the fields. 
 
Volume: Both conventional and organic production will quickly increase and provide promotional volume for the month of July.
 
oregon blues 2-1
oregon blues-1
 
British Columbia:

Harvest Status: The first packs are expected to ship from BC at the end of the week as first harvests take place and volume starts to increase.

 
 

RASPBERRIES

Mexico:

Quality: Overall quality is good with some large, firm fruit and occasional soft, small fruit.
 
Volume: Conventional production will remain consistent, and organic volume will start slowly increasing over the next few weeks.
 

Watsonville/Salinas:

Harvest Status: Quality is good with volume increasing each week. Production is expected to gain momentum in July.

Wats Rasp 2-1

Wats Rasp-1

BLACKBERRIES

Santa Maria:

Harvest Status: Quality is good with occasional leaky or red cells. Production is steadily increasing each week for a mid-July peak.
 
SM Blacks-1
 

Watsonville/Salinas:

Harvest Status: Quality is good and volumes are increasing as light harvests continue.

Wats Blacks-1

Georgia:

Quality: Quality is excellent.

Volume: Weather patterns are forecasted to increase volumes and extend the season for 3 more weeks.

georgia blacks-1

Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Florida

South America

 

Reaching Consumers

Give your 4th of July sales a berry boost! Drive impulse purchases and influence consumer decision-making by creating a red, white, and blue display with strawberries, raspberries, blueberries, and blackberries and complementary white goods. Yogurt-covered pretzels, marshmallows, whipped topping, and cream cheese all provide one-stop-shop ideas for the patriotic spreads that your consumers need.

redwhiteblue-1

 

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