June 26, 2017

Happy Monday!

We're on our way to a new month and into the 4th of July holiday. We have all the berries for your red, white and blue celebrations and beyond. 

For more information, including crop and weather reports, please scroll below.

Crop Updates

Watsonville - Salinas: 

We saw a heat trend last week that eventually led into some overcast days. However, that initial heat pushed the strawberry volume for the first part of last week – which means some soft fruit and standards. Later into the week and into the weekend we began to see an improvement, with current quality looking good overall. We cooled off into the weekend with consistent temperatures into the 60s. Counts on most ranches are 16-18, with Salinas fruit slightly smaller. Volume will increase into the first week of July, and begin to slowly decline as we get deeper into the month. Our blackberries look great and had a nice push last week, with an expected peak right before we head into August. Raspberry quality is good, and will have steady volume the next few weeks.

 

Santa Maria

This week we can expect weather to remain sunny in the 70s. This mild weather looks great for our blackberries and strawberries in this region. Our conventional strawberries should remain relatively consistent in volume as we head into July, with our organics slowly declining. There is some overripe fruit from the previous hot days we have seen, but overall quality looks decent. Monterey looks good at 22-25 count, and San Andreas at 25-26 count. Both conventional and organic blackberries look great, and will increase in volume each week into July.



 
Blackberries:
 

Despite stormy weather conditions in our Georgia growing region crop quality remains excellent. We anticipate coming into a peak over the next couple of weeks as weather begins to clear. Our Santa Maria conventional blackberries should see a steady increase in volume through July, with organic blackberries peaking the first week of August.

  
   

Blueberries:

We are looking forward to our Pacific Northwest blueberry crop harvest to begin in July. Our Duke variety will be the first variety we will harvest. This crop is anticipated to come in two picks – which means an abundance of volume for over 2.5 weeks. We expect to see this influx in volume from June 25th – July 20th. With that said, we should have consistent volume through August, with our peak of fruit in mid-July. Our British Columbia growing region is a concentrated Duke crop, and will begin harvest July 5th – about 1 week behind Oregon. Weather has been warm and sunny, and great quality, heavy producing crops are well on their way. Expect more photos next week!

 
Field Days with Cal Giant:
 
Our friends from Sysco Atlanta visited us last week! We love showing customers our field operations and answering any questions they may have. If you're planning a trip to California this summer, come stop by and try some berries straight from the ranch!
 
 
 
 
 
Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Santa Maria

Watsonville

Salinas

Georgia

Reaching Consumers
Have you entered our Skinny Dips Sweepstakes? If not, you have one week left! We are running this promotion through July 4th with our 4 partners, Mission Produce, Crunch Pak, Ocean Mist, and Sunset Produce to give consumers the chance to win a summer vacation to a Sandals Beach resort for two! Over 12,000 shoppers have entered to win, with nearly 1,000 iBotta entries, which means those shoppers purchased, recieved a rebate and entered the sweepstakes! 
 
 
United Fresh Produce Association just released the Q1-2017 Fresh Facts on Retai. This report features good news for berries that we wanted to share with you. Look at blackberry growth!

 
  
 
Pick of the Week

This Medford Food for Less is loaded with fresh 2lb California Giant strawberries!

 
Send us your own "pick of the week" and we will feature it here!

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