July 5, 2019

Happy Friday,

We hope you had a safe and fun Fourth of July spent with family, friends, good food and hopefully fireworks! Our California growing season is in full-swing, and Watsonville-Salinas crops are looking great and volume is remaining steady for our consumers. Speaking of California, who's heading to Monterey for the Organic Produce Show next week? We are looking forward to meeting with our partners and talking all things organic California Giant berries - stop by to say hi to our team at booth #205 - we'd love to discuss more about our newly announced Bee Better Certification for our organic Oregon-grown blueberries. Haven't heard? You can find out more details below.

See you next week!

For more information, including crop and weather reports, please scroll below.

Crop Updates

Watsonville-Salinas: 

Weather for the next 7-10 days should be in the 60s-70s with partly sunny skies. Mornings have been cool and drizzly, and afternoons have been warming up to be mild and temperate. Volumes should remain steady this week and into next, with a slight push the following week. Quality is mixed, some fruit is coming in on the darker side the first half of the week, with color lighting up toward the end of the week Thursday and Friday. Counts are 16-18 among our Watsonville conventional crops, and generally 20-22 for Salinas, while organics are 26-32. Bushberries are looking great and increasing in volume the next 3-4 weeks. 

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Santa Maria

Santa Maria weather has also been in the 60s-70s with cold, foggy mornings and clear afternoons. Next week appears to warm up into the 80s with warmer days potentially on the horizon. Quality is generally good, Monterey is seeing some bruising here and there due to falling behind schedule in the fields, but this should improve as we go. We expect schedule delays due to labor shortages at this time, crews are taking sick leave and taking off Mondays and Tuesdays, and Friday's and Saturdays, which can affect the rotation and quality of the crop. Despite these minor challenges, quality is remaining strong overall. Counts are in the low-mid 20s mostly, while organics are in the mid-high 20s. We anticipate finishing our fall crop conventional planting this week and organics next week. The plants in the ground already looks nice, and earlier planted fruit should begin to blossom next week.

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Blueberries:

 

Oregon Blueberries:

We are in the middle of the duke peak now and quality is good. Duke is firm with good size and very few defects. We anticipate large Duke volumes will continue for the next 10 days. Our early-mid season varieties such as Draper, Bluerippon, Cargo, and Top Shelf will be beginning first picks in the next 7-10 days. We will pack our first organic fruit out of Oregon this Saturday - organic volume will begin to ramp up in mid-July.

Washington Organics:

We packed the first load of our Washington Duke organics on Tuesday, and the quality is very good. We will continue to have supply from this Washington farm through this week and next week, with the potential for light volumes the following week.

British Columbia:

British Columbia growers have began their first pick of the Duke variety - quality is good and we have the potential to procure more supply. 

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Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Florida

South America

 

News

Just a little over a week away! Call our sales office to place your order for our annual Skirt Steak BBQ by July 10th! Can't make it? No worries, you can order lunches and have them donated if you are not local.

Please call in to place your order - 831-728-1773 to place your order, or even pre-pay over the phone. We'll see you Tuesday, July 16th for food, fun and a great cause!

 

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Reaching Consumers
If you haven't hard yet, we are excited to announce to our partners that we have officially become Bee Better Certified as part of our accelerated sustainability initiatives.
 
Our recently implemented sustainability programs do not stop at creating efficiencies within our own offices, cooling facilities and on farm, but they also directly and positively affect our workers, and in this case - our 'worker bees'. We have been working with our partner AC Foods and the Xerces Society, a nonprofit organization that focuses on bee conservation to become Bee Better Certified - a process and pledge that ensures that farms provide a native habitat for wild bees.
 
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Successful farming of blueberries depends on supporting a positive environment for wild bees and other pollinators, and we understand the importance of supporting bee habitats to ensure a future for all wild pollinators—a future that begins with restoring a native habitat.
 
Most of the industry uses large commercial pollinators, but wild bees can live naturally on blueberry farms, thriving in dedicated land as they work to pollinate blueberries in a healthy environment for them and the fruit. 
 
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In order to gain certification, The Xerces Society worked directly with our farmers to provide forage for wild bees—critical for their reproductive success. When more pollen and nectar are available close to bee nest sites, female bees can more efficiently forage and lay more eggs. The result is a farm that grows an abundance of its own pollinators.
 
Because 35 percent of worldwide crop production depends on pollinators, this certification is an important step in protecting and building native habitats for the future of agriculture.
 
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Oregon-grown California Giant blueberries will now showcase the Bee Better certification sticker, so both consumers and our partners will know that with each purchase they are protecting wild bees on thriving and nutritious farms.

 

Consumer Spotlight
Missy, a Meijer shopper from Indiana shared some California Giant love this week.
 
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Pick of the Week
 
This Grocery Outlet has all the blues for the 'red, white and blue' holiday weekend ahead.
 
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  Send us your own "pick of the week" and we will feature it here!
 

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