---
title: July 12, 2021
description: This weekly newsletter delivers information about our crops, the weather, consumer promotions & current news about California Giant Berry Farms.
image: https://trade.calgiant.com/hubfs/Wats%20Straw-1.jpeg
---

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- [Crop Updates](https://trade.calgiant.com/newsletters/july-12-2021#crop-updates)
- [Weather Conditions](https://trade.calgiant.com/newsletters/july-12-2021#weather-conditions)
- [Reaching Consumers](https://trade.calgiant.com/newsletters/july-12-2021#foodservice)

# July 12, 2021

[![](https://assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png)](https://www.pinterest.com/pin/create/button/)

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Crop Updates

**STRAWBERRIES**

**Santa Maria:**

**Quality**: Organic quality is good with some slight bruising and dark soft fruit. Overall, crews are keeping clean packs.

**Volume**: Conventional production has finished for the season; fall crop will start in August. Organic volume continues to slowly decrease.

**Pack Counts**: Organic: 20-25 ct.

![SM Straw-1](https://trade.calgiant.com/hs-fs/hubfs/SM%20Straw-1.jpeg?width=400&name=SM%20Straw-1.jpeg)

**Watsonville/Salinas:**

**Quality**: Overall quality is good with some deformed fruit. This misshapen fruit has been an industry wide issue that growers continue to see.

**Volume**: Peak production has finished; volumes will slightly decrease then hold steady for approximately 6 weeks.

**Pack Counts**: Conventional: 18-20-22 ct., depending on variety and ranch.  
Organic: 26-28 ct. depending on variety and ranch.

![Wats Straw 1-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Straw%201-1.jpeg?width=400&name=Wats%20Straw%201-1.jpeg)

**BLUEBERRIES**

**Oregon:**

**Quality**: Overall pack quality is good with occasional soft or leaky fruit from extreme heat.

**Volume**: Estimated volumes have decreased slightly following the extreme heat. Growers continue to assess damage as time passes from the previous weekends' heat wave.

![Oregon-1-1](https://trade.calgiant.com/hs-fs/hubfs/Oregon-1-1.jpeg?width=400&name=Oregon-1-1.jpeg)

**British Columbia:**

**Harvest Status**: Estimated volumes have decreased slightly following extreme heat. First packs from this region are expected to ship in week 28.

**RASPBERRIES**

**Mexico:**

**Quality**: Fruit has good shape and color with the only defect being weather-related overripe fruit.

**Volume**: Volumes have slightly decreased due to rain.

![Mexico Rasp-1](https://trade.calgiant.com/hs-fs/hubfs/Mexico%20Rasp-1.jpg?width=400&name=Mexico%20Rasp-1.jpg)

**Watsonville/Salinas:**

**Quality**: Quality is great as the season gets started.

**Volume**: Production is steadily increasing each week.

![Wats Rasp-2-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Rasp-2-1.jpeg?width=400&name=Wats%20Rasp-2-1.jpeg)

**BLACKBERRIES**

**Santa Maria:**

**Quality**: Quality is good with occasional leaky or red cells. Crews are working hard to keep packs clean.

**Volume**: Production continues to increase each week.

**Watsonville/Salinas:**

**Harvest Status**: Quality is excellent as volumes begin to steadily increase each week.

![Wats Black 1-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Black%201-1.jpeg?width=400&name=Wats%20Black%201-1.jpeg)

![Wats Black-1-1](https://trade.calgiant.com/hs-fs/hubfs/Wats%20Black-1-1.jpeg?width=400&name=Wats%20Black-1-1.jpeg)

Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. [Wunderground.com](http://www.wunderground.com/) is our go-to weather resource for fast and reliable weather updates. 

[Watsonville](http://www.wunderground.com/q/zmw:95076.1.99999)

[Salinas](http://www.wunderground.com/q/zmw:93901.1.99999)

[Santa Maria](http://www.wunderground.com/q/zmw:93454.1.99999)

[Oxnard](https://www.wunderground.com/weather/us/ca/oxnard/93030)

[Mexico](https://www.wunderground.com/weather/mx/zamora)

[Georgia](https://www.wunderground.com/weather/us/ga/homerville/31634)

[Florida](https://www.wunderground.com/weather/us/fl/plant-city)

[South America](https://www.wunderground.com/weather/ar/metan)

 

Consumer Spotlight

**A berry sweet message from a Walmart shopper:**

"I recently bought your strawberry because of the special price. I didn’t have high expectations because it travels so far to Montréal. I have to send you a thumbs up. Wow the taste/smell of your strawberry is outrageous. I loved it. It was the first time in my life that I tasted an exported strawberry that was really sweet and tasteful!"

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