July 12, 2021

Crop Updates

STRAWBERRIES

Santa Maria:

Quality: Organic quality is good with some slight bruising and dark soft fruit. Overall, crews are keeping clean packs.

Volume: Conventional production has finished for the season; fall crop will start in August. Organic volume continues to slowly decrease.

Pack Counts: Organic: 20-25 ct.

SM Straw-1

Watsonville/Salinas:

Quality: Overall quality is good with some deformed fruit. This misshapen fruit has been an industry wide issue that growers continue to see.

Volume: Peak production has finished; volumes will slightly decrease then hold steady for approximately 6 weeks.

Pack Counts: Conventional: 18-20-22 ct., depending on variety and ranch.
Organic: 26-28 ct. depending on variety and ranch.

Wats Straw 1-1

BLUEBERRIES

Oregon:

Quality: Overall pack quality is good with occasional soft or leaky fruit from extreme heat.

Volume: Estimated volumes have decreased slightly following the extreme heat. Growers continue to assess damage as time passes from the previous weekends' heat wave.

Oregon-1-1

British Columbia:

Harvest Status: Estimated volumes have decreased slightly following extreme heat. First packs from this region are expected to ship in week 28.

RASPBERRIES

Mexico:

Quality: Fruit has good shape and color with the only defect being weather-related overripe fruit.

Volume: Volumes have slightly decreased due to rain.

Mexico Rasp-1

Watsonville/Salinas:

Quality: Quality is great as the season gets started.

Volume: Production is steadily increasing each week.

Wats Rasp-2-1

BLACKBERRIES

Santa Maria:

Quality: Quality is good with occasional leaky or red cells. Crews are working hard to keep packs clean.

Volume: Production continues to increase each week.

Watsonville/Salinas:

Harvest Status: Quality is excellent as volumes begin to steadily increase each week.

Wats Black 1-1

Wats Black-1-1

Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Florida

South America

 

Consumer Spotlight

A berry sweet message from a Walmart shopper:

"I recently bought your strawberry because of the special price. I didn’t have high expectations because it travels so far to Montréal. I have to send you a thumbs up. Wow the taste/smell of your strawberry is outrageous. I loved it. It was the first time in my life that I tasted an exported strawberry that was really sweet and tasteful!"

Leave a Comment

Subscribe

Recent Posts