January 9, 2020

Happy Thursday!

We are jamming through January already, and love this time of the year: fresh starts and focusing on health and fitness are on the top of shopper's minds and we couldn't think of a better ingredient for success than berries. Smoothies, snacking fresh, and sweet and nutritious alternatives are what this month of motivation is all about and we are here for it. Consumer's can reach all their health-conscious goals this season so long as berries are in their shopping baskets - here's to a sweeter 2020!

For more information, including crop and weather reports, please scroll below.

Crop Updates
Santa Maria: 
Weather started off this week relatively warm and has since tapered off into the low-mid 60s and 30s-40s at night. We experienced some light showers this morning but nothing significant. There is more moisture forecasted for next week but confidence levels are low at this time. The organic fall crop has nice size, shape and color - and is mostly at 18-20 count. There's some decay out there here and there, but overall it's looking very nice. Our newer conventional Fronteras crop should have new fruit on the way next week, and we plan to pack what we can before the potential showers next week. These are larger at 14-16 count, with large flowers and the possibility for even larger counts very soon. Labor continues to not be an issue at this time. 
 

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Oxnard:

Weather in our Oxnard region started off mild and temperate at the beginning of the week and has since cooled down into the high 50s-low - 60s with nighttime lows in the low 40s. We had light precipitation this morning and are expecting a series of showers potentially next Thursday and Friday, which could end up lingering a few days after that as well. We will continue to monitor forecasts as necessary. Our quality is very good at the moment, with San Andreas mostly 16-18 count and 95% color. There are some green shoulders here and there but nothing significant, this is primarily due to the cooler temperatures we have had the last few days. Fronteras is even larger at 14-16 count with numbers to increase the next few weeks. Labor is not an issue at this time and quality is remaining consistent. 

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Mexico:

In general, all growing regions will continue the next 7-10 days with mild weather and partly cloudy skies. Highs will be in the 80s and nighttime lows will be in the mid-40s depending on the region. Maravatio may experience some rainfall and slightly cooler temperatures.

 

Strawberries: 

Conventional strawberries will be in peak production over the following four weeks. The production, in general, has been delayed by the previous weather conditions. Sayulita is one of the varieties that was affected by this the most. However, some growers had less density of plants, and because of this, do not have the same concerns as those that have high density. Overall, the quality of the fruit should remain good with only minor defects at this time. We are awaiting certification for organic strawberries and should be back on track soon with organic production.  

Blackberries: 

Blackberry quality is looking good and weather should allow both volume and quality to remain consistent. Fruit looks nice and firm - we are having some red cell here and there but nothing significant. Packs are being kept clean and crews are doing a good job. We did have some showers last week that slowed down the production, but there is no rain forecasted for the next 15 days which will be positive for the crop.

Raspberries: 

We had strong winds last week that affected the macro tunnels. Because of this, growers were forced to reduce the packing time because they had to repair the fields due to the repercussions from the weather. Fruit quality has since changed in the plants due to intense, cold winds and exposure to the sun. However, quality overall remains relatively the same with no severe defects to report. The volume for the next weeks will remain consistent with the exception of some ranches in the Michoacan region, which took a bigger 'hit' from the weather. We are still assessing damages from frost last week, which could affect future crops due to damage on the flower set. As far as organics go, volume and quality has remained consistent despite weather conditions.

Blueberries: 

Blueberry volumes are increasing every week and quality and size is looking great. Organic blueberries will ramp up rapidly over the next week, and after that, continue on with slow increases each week moving forward. Quality is consistent and crops are looking great.

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Blueberries:

We have more blueberries than ever in our organic blueberry program to compliment consumer demand, and quality across the board is positive. Organic blueberry quality is looking very good in our Oxnard growing region - with size, texture and firmness all excellent at this time. Central Chile is currently in its peak production right now, which should last for another three weeks. We are now receiving first picks of Northern Highbush varieties out of Chile, with arrivals of the later picks of Southern Highbush currently finishing up. We had some quality issues on the later Southern Highbush arrivals over the past few weeks, but the early arrivals of the Northern Highbush look strong so we are confident that quality issues will be behind us soon. As for blueberries out of Mexico, quality is great and organic production will begin increasing soon. 

 

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Florida: 

We're warming back up in Florida over the next 7-10 days with temperatures expected to be in the low-mid 80s and slight chances of rainfall, but low percentages at this time. Nighttime temperatures are projected to be in the 60s. Following this immediate warming trend, we anticipate temperatures to drop back down into the 70s and 50s at night. Quality is good, and Brilliance counts are ranging in the low 20s with 95% color. Sensations are looking really good, slightly lighter (but this is just a characteristic of the variety), and counts are in the high teens. Organics are generally in the mid-low 20s range for counts, 90% color and looking really good in quality. We continue to have no issues with labor.

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Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Florida

South America

 

 

 

Recipes to Get You New Year Ready

Shoppers are ready to get 'back on track' in 2020, and we have a few recipes up our sleeve to make it that much easier on them. This month, we will be sharing a variety of vibrant, colorful and healthy options for snacking and directing consumers to our Low Cal & Full of Flavor eBook: a one stop shop full of inspiration and all things light and nutritious without sacrificing the flavor - because we believe healthy can be tasty, too! Below are our favorite sweet snacks for stepping into 2020!

Strawberry Raspberry Peach Green Smoothie 

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Chick-Fil-A-Market- Berry Salad Dupe 

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Goodnight Berry Smoothie 

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Berry Buddha Bowl 

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Strawberry Fruit Roll Ups

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Pan Seared Snapper with Blueberry Chimichurri 

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Consumer Spotlight
Allen from Houston, Texas finds California Giant blueberries at his local Kroger and says they are 'the sweetest he's ever had!'
 
 
Pick of the Week
Kicking off a very 'blue year' at this Salinas Walmart.
 
 
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Send us your own "pick of the week" and we will feature it here!
 

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