January 16, 2020

Happy Thursday!

We hope our industry friends arrived safely back from the United Fresh Start Conference in Tucson - we loved kicking off the year working towards a common goal with our partners to increase fresh produce access for kids and families! Another goal of ours as we enter into the middle of the month and quickly toward February is preparing for our berries biggest holiday (well, one of them!) Valentine's Day is approaching before we know it and we are coming prepared with not only all the recipe and entertainment inspiration, but of course, the berries to back it up! Be sure to contact our sales team for long stem strawberry orders sooner rather than later. 

Have a great weekend!

For more information, including crop and weather reports, please scroll below.

Crop Updates
Santa Maria: 
We experienced some rainfall in our Santa Maria region today, with conditions to begin to clear tomorrow and Friday, and overcast weather ahead over the weekend with potential for showers again on Tuesday. Our Fronteras crop is coming in strong, and we are starting to see some color on the plants. We are predicting to begin harvesting  soon depending on the weather. We will be monitoring damages from the showers, and work to clean up fields as necessary.
 

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Oxnard:

We are also experiencing some showers in our Oxnard region today, with conditions to also clear up slightly into overcast weather over the weekend, and then potential for showers again next Tuesday. Chances for rain next week are currently 40-50% so we will monitor this as necessary. Today brings a cool storm with temperatures in the 50s during the day, with temperatures to increase into the 60s-70s the next 7 days. Warmer conditions may be on the way following this, which should help to increase volumes. Conventional berries continue to look very nice at 95-100 percent color, good shape, sheen and size at 14-16 count. The organic ranch looks very nice with a strong fruit set ready to ripen the next few weeks.
 

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Mexico:

Weather is getting warming and will continue to increase during the day, with nighttime temperatures starting to cool down. Maravatio and Los Reyes will have slightly cooler temperatures compared to the rest of the growing regions. 

Strawberries: 

We are are continuing our peak production and quality is improving. Production in Sayulitas will start decreasing in the next three weeks. 

Blackberries: 

Blackberry production is remaining consistent with no changes reported. The lower temperatures are helping the quality. However, the projected higher temperatures could create some minor defects but nothing we are concerned about at this time.

Raspberries: 

Raspberry production will fluctuate over the next few weeks. The weather has affected the schedule for growers in many growing regions, as some growers are still continuing to work to repair their damages. However, these minor setbacks are not negatively affecting our volumes at this tine, and current quality varies from ranch to ranch. As for organics -production has remained consistent but may increase slightly, and quality remains just right.

Blueberries: 

Both conventional and organic blueberries out of Mexico are looking good in quality and maintaining consistent production. The cooler nighttime temperatures ahead will help to promote the ripening of the fruit. 

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Blueberries:

Quality out of Mexico has been good and organic production is picking up. We are currently in peak arrival period for blueberries out of Chile, and are expected to receive bulk product over the next two weeks. Berries arriving into Philadelphia are looking firm with no defects to report. Some however, at the end of last week were on the fair-poor quality standard. We are working diligently as a team to ensure all packs are kept clean with firm, strong fruit. The majority of the containers arriving to our Oxnard region going forward will be northern highbush varieties, so we are confident quality will be more uniform moving forward for our customers. We are expecting to also receive our first load of Chilean organics during week 4, and expect to receive another container per week through week 10. This is our first time offering organic Chilean blues, and we are looking forward to offering this to our valued partners! As for Oxnard, quality is looking very good among organics, with an anticipated harvest date just a few weeks out.

 

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Florida: 

Weather is projected to cool down next week in Florida with temperatures mostly in the 60s and nighttime lows in the 30s-40s. There are also showers projected for both Sunday and Monday. Weather will be warm this week in the low to mid 80’s lows in the mid 60’s. Quality is excellent with size in the mid to low 20s. Volume will substantially increase in the next 2-3 weeks just in time for the Valentine's holiday. 

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Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Florida

South America

 

 

 

Valentines Day Flavors
We are a little less than a month away from one of our berries biggest holidays: Valentine's Day. Our shoppers love the opportunity to indulge, dress up their berries or simply sweetening their days with their freshness alone.
 
As we lead up to the holiday of love, we take every opportunity to reinforce Valentines (and Galentine's) planning and inspiration for our consumers as they begin to plan sweet treats, decadent desserts or sparkling libations for their loved ones.
 
Below are just a few of the recipes we encourage shoppers to try for themselves and re-invent with thoughtfulness. Whether they're sharing their day with their partner or their best pals, we are here for it.
 
Be sure to talk with our sales team about the beautiful long stem strawberries we will have available for a berry-flavorful Valentine's Day ahead.
Enjoy!
 

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Valentines Day Strawberry Cake Hack

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Strawberries & Cream Stuffed French Toast 

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Berry Aperol Spritz

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Galentine's Day White Chocolate and Rosé Covered Strawberries

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Grilled Rib-Eye with Blackberry Red Wine Reduction 

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Blackberry Moscow Mule

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Strawberry Dark Chocolate Peanut Butter Cups

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Consumer Spotlight
The latest love we've received all the way from Arkansas:
 
"These are the freshest, most tasty blackberies I have ever eaten. Keep up the great work!!" - Joel, Walmart Shopper from Arkansas
 
 Our Mexico blackberries are in season and packed with a sweet punch!
 
Pick of the Week
This Watsonville Food Maxx is maxed out with the freshest California Giant blueberries.
  
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Send us your own "pick of the week" and we will feature it here!
 

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