---
title: December 21, 2020
description: This weekly newsletter delivers information about our crops, the weather, consumer promotions & current news about California Giant Berry Farms.
image: https://trade.calgiant.com/hubfs/Oxnard%20straws%2012%2017.jpg
---
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- [Reaching Consumers](https://trade.calgiant.com/newsletters/december-21-2020#foodservice)
# December 21, 2020
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Crop Updates
### **Strawberries**
**Oxnard: **
**Quality:** Good quality with full color, good shape and sheen.
**Volume:** Volume from Summer plantings is light, but steady. Ranches planted in the Fall are starting to come on and growers will start to walk these next week
**Pack Counts:** Conventional: 14-16 ct
**Santa Maria:**
**Quality:** Good quality with nice color, shape and taste. Crews are moving slow to make sure no pin rot gets in the packs.
**Volume:** Steady.
**Pack Counts:** Conventional: 22-26 ct / Organic: 26-28 ct
**Mexico:**
**Quality:** Good quality with some green shoulders.
**Volume:** Steady through the holidays.
**Pack Counts:** Conventional:16-20 or 24-28 depending on ranch
-2.jpeg?width=400&name=MX%20STR%20(4)-2.jpeg)
**Florida:**
**Quality:** Premium quality with good size. Growers are seeing a little cat face creasing, but it is improving each week.
**Volume:** Increasing as we head into the new year.
**Pack Count:**22-28 or 28-31 depending on variety
### **Blueberries**
**Mexico**
**Quality:** Very good quality with good size, bloom, flavor and firmness. Fruit size is around 14-18mm.
**Volume:** Conventional volume will be steady through the end of the year, then drop slightly in January. Organic volume will continue to be very light the next couple weeks, with significant increase expected in January.
**South America:**
**Quality:** Chilean quality at origin is good with good size, bloom and firm berries.
**Volume:** Chilean production is ramping up steadily. Growers are approaching peak harvest timing soon. Argentina, Uruguay and Peru are now finished for the season with their final containers in transit to arrive in the next couple of weeks.
**Oxnard**
**Harvest:** Expecting a small first pick of this organic blueberry crop starting week 52. Steady harvest will begin in early January and continue until early June with March and April being the peak harvest window.
**Quality:** Growers are reporting great quality.
### **Raspberries**
**Mexico:**
**Quality:** Good quality with a little uneven ripening.
**Volume:** Volume will be steady for the next 4 weeks.
.jpeg?width=400&name=rasp%20(2).jpeg)
### **Blackberries**
**Mexico:**
**Quality:** Good quality with some red cell and wind damage. Growers working diligently to keep clean packs.
**Volume:** Volume to reduce over the next 3 weeks then begin increasing again in the new year.
Weather Conditions
For up-to-date weather conditions in all of our growing regions, click on the region below. [Wunderground.com](http://www.wunderground.com/) is our go-to weather resource for fast and reliable weather updates.
[Watsonville](http://www.wunderground.com/q/zmw:95076.1.99999)
[Salinas](http://www.wunderground.com/q/zmw:93901.1.99999)
[Santa Maria](http://www.wunderground.com/q/zmw:93454.1.99999)
[Oxnard](https://www.wunderground.com/weather/us/ca/oxnard/93030)
[Mexico](https://www.wunderground.com/weather/mx/zamora)
[Georgia](https://www.wunderground.com/weather/us/ga/homerville/31634)
[Florida](https://www.wunderground.com/weather/us/fl/plant-city)
[South America](https://www.wunderground.com/weather/ar/metan)
Reaching Consumers
See how we’re putting a smile on shoppers' faces this holiday season with our [Home for the Holidays Sweepstakes](https://promos.calgiant.com/e2t/tc/VX6t-B1M47FDW3c0XMW7NJ8rVW1MKd8X4k8k_hN6rgBqy3p_9rV1-WJV7CgNjhW6pVvjf3NFRSZW2VrcFH40L0DBW90nYnL99Wz_JW4FRcC48LP6MZW2X2bNH7rvsJCW6TsTng70tMRcW1jr13f8m2S-CT--cV4jx210N3nZCwN8LH9vW6215kp56hfPBW8SnLDK592qVkW3ThsWY5GWSyhW3cYJlj474XJGW7zxTKH8c_JjkN3DsFHp-_gWvW3yt_Jk1G1PtdW3mwql82YhQRdW3sGjLw2SVdFJW6NqqPg5tZv26W2KGlxw4fW-9XW4sxV-T80GX1vW5Pr7lt8tj_1pW72qwxN8r8hNZW2NG6yZ5W-nZ4W7mN6LG9j-MffW8gWK767tLNb536Zt1)! Our consumers have the chance to win weekly prizes such as an [Apple TV 4K](https://www.apple.com/shop/buy-tv/apple-tv-4k/64gb) and [Nintendo Switch Lite](https://www.nintendo.com/switch/buy-now/#nintendo-switch-lite)!
Plus, we've launched a recipe eBook, Winter's Best Recipe Collection, encouraging consumers to purchase California Giant berries and create holiday-themed appetizer, dinner and drink recipes.
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