August 16, 2021

Crop Updates

STRAWBERRIES

Oxnard:

Harvest Status: Fall crop planting is underway.

Santa Maria:

Quality: Overall quality is good with good color, firmness, and occasional deformed tips. The next set of fruit looks to be bigger and of great quality.

Volume: Production continues to build with a large increase expected in September.

Pack Counts: Conventional: 16-20, 18-22 ct. / Organic: 18-20, 24-26  ct.

SM Con

SM Org-1

Watsonville/Salinas:

Quality: Quality is good with periodic soft and overripe fruit.

Volume: Production will remain steady for the next 3-4 weeks. Labor continues to be tight in this region.

Pack Counts: Conventional: 18-20, 22-24 ct. depending on ranch / Organic: 28-30 ct. 

Wats Straws (2)

BLUEBERRIES

Oregon:

Quality: Growers are assessing the quality impact from another heatwave. Crews are working hard to keep packs clean.

Volume: A third extreme heatwave will likely decrease fresh production volumes for the remainder of the season. Plenty of clean packs are still shipping from this region.

thumbnail_IMG_5702

 British Columbia: 
 

Quality: Quality assessments are taking place as another heatwave impacts the region. Crews are working hard to keep fresh packs clean. 

Volume: Fresh volume is expected to be consistent for the next 1-2 weeks.

Mexico:

Harvest Status: Light conventional harvests have started and are expected to increase in week 38 with peak production forecasted for weeks 41-47.

MX Blue (1)

RASPBERRIES

Mexico:

Quality: Quality is great with big size and firm fruit. The only defect is occasional soft, leaky fruit from the wet weather. 

Volume: Volume continues to increase each week.

MX Raso

Watsonville/Salinas:

Quality: Quality is good with nice size, appearance, and flavor. 

Volume: Production is increasing each week with peak production estimated for September.

Wats Rasp 2

Wats Rasp (3)

BLACKBERRIES

Watsonville/Salinas:

Quality: Quality is very good with minor red cells. 

 Volume: Peak production has started and is estimated to continue for 2-3 weeks. 

wats blacks 1

wats blacks (2)

Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates. 

Watsonville

Salinas

Santa Maria

Oxnard

Mexico

Georgia

Florida

South America

 

Consumer Spotlight

A berry sweet message from a Kroger Shopper: 

"Our family would like to let you know that these strawberries were the best we've had in over 5 years. Thank you and keep up the great work. We would send a picture, but we ate every one of them. They were delicious!"

 

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