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Oxnard:
Quality: Fruit quality is very good with a healthy sheen, color, taste, and shape.
Volume: Ranches are in peak production with volume increasing over the next few weeks.
Pack Counts: 18-20 ct
Santa Maria:
Quality: Overall fruit quality is good with some small cold weather-caused defects like deformed tips and green shoulders.
Volume: April volume is coming off slow, but a big upswing in production is slated to start the first or second week of May and will continue into June.
Pack Counts: Conventional: 14-16; 18-20 ct depending on variety
Organic: Spring Crop: 12-14 ct
Organic Fall Crop: 22-25 ct
Watsonville/Salinas:
Quality: Both organic and conventional fruit look very good and clean with a nice size and only a few, minor burnt calyxes.
Volume: The season is off to a slow start due to cold weather impeding plant growth. Growers anticipate production should increase in mid-May.
Pack Counts: 10-12, 14-16 ct
Mexico
Over 100-degree weather has been affecting growing regions in Mexico. Growers are working to protect plants and fruit by applying plenty of water and venting tunnels.
Quality: Fruit quality is good with some small or shriveled berries due to the extreme heat. Average berry size is 10-12mm.
Volume: Overall production is beginning to slowly decrease.
Oxnard
Quality: Organic quality is good with mostly firm berries and good bloom; occasional minor bruising.
Volume: Overall production is beginning to slowly decrease.
Central Valley, CA
Quality: Very good.
Volume: Light harvesting has begun at some ranches with most growers projecting to ramp up production the first or second week of May. Peak production will be mid-May through early-June.
Florida:
Quality: Fruit quality is very good with good size, bloom, firmness and flavor.
Volume: Florida is currently in peak production with actual volumes running slightly below projected due to inclement weather last week. Volumes are expected to taper off after the beginning of May.
Georgia:
Quality: Berry quality is very good.
Volume: Growers started harvesting last week with numbers above estimates. Peak season will start early May and wrap up during the middle of the month. Inclement weather last week caused some green fruit drop, which has slightly reduced overall season estimates from the area.
Mexico:
Quality: Good quality clean packs with consistent color, size, and ripeness.
Volume: Pruning has reduced harvest volumes for the next month. Production is anticipated to increase by late-June and continue through July.
Watsonville/Salinas:
Harvest Status: A light harvest of fruit is expected to start at the end of May.
Mexico:
Quality: Fruit quality remains good with a smaller size due to hot, dry weather.
Volume: Production is expected to increase through May.
Watsonville/Salinas:
Harvest Status: A light harvest of fruit is expected to start at the end of May.
For up-to-date weather conditions in all of our growing regions, click on the region below. Wunderground.com is our go-to weather resource for fast and reliable weather updates.
A berry sweet message from a Kroger Shopper:
"The best strawberries that I've ever eaten! They were huge; three of them took up all the room in my hand. I was amazed that each of them were completely ripe and red from top to stem, and very sweet. I ate them all!!"
