December 20, 2021

Crop Updates



Harvest Status: Plants are developing well with strong bloom, lots of green fruit, and scattered red fruit. There is no damage from last week's rain.

oxnard strawbs 12.20

Santa Maria

Quality: Heavy rains last week have increased water damage and pin rot. Crews are slowing down to sort through the fruit. Spring crop plants are growing nicely and light harvest will begin soon.

Volume: Conventional production is finishing for the fall season. Organic volumes are decreasing.

Pack Counts: Organic Fall Crop: 20-24.


Quality: Quality is great with occasional minor bruising.

Volume: Production is increasing.

Florida strawbs 12.20


Quality: Quality is good with only occasional green shoulders.

Volume: Volume continues to increase.

Pack Counts: 18-24, 26-28 depending on the ranch.

mex strawbs 12.20



Quality: Quality is excellent.

Volume: Peak conventional production continues. Organic volume is light as the season gets underway.

mex blues 12.20


Quality: Quality has been excellent all season.

Volume: The final containers will arrive in the next few weeks.


Quality: Fruit quality is good with occasional shrivel.

Volume: Final organic containers will arrive this week.


Quality: Quality is good overall with some overripe fruit due to hot weather. 

Volume: Organic containers are arriving steadily. The first conventional container is expected to arrive in week 52.

Chile blues 12.20

Chile & Email 12.20


Harvest Status: Production is increasing with good quality fruit. So far, there has been no damage from freezing temperatures.



Quality: Overall quality is good with occasional broken fruit due to temperature changes.

Volume: Production is steady.

Mex rasp 12.20



Quality: Quality is good with occasional leaky fruit from broken cells due to thorns.

Volume: Volume will be steady for the next several weeks.

mex blacks 12.20

Weather Conditions

For up-to-date weather conditions in all of our growing regions, click on the region below. is our go-to weather resource for fast and reliable weather updates. 



Santa Maria





South America

Reaching Consumers

Baking with Berries

Holiday baking is here! Fresh produce adds layers of flavor to traditional winter bakes. Share produce and berry pairings with shoppers to encourage sales across multiple product categories. Here are a few of our favorite flavors to bake together.

Blueberries + Blood Oranges = Blueberry & Blood Orange Glazed Pound Cake

Blackberries + Bananas = Mini Cinnamon Blackberry Banana Bread

Raspberries + Ginger = Raspberry Scones with Ginger Glaze

Strawberries + Apples = Cinnamon Rolls with Strawberry Apple Glaze

blood orange cake-21-1-1

Leave a Comment


Recent Posts