---
title: November 1, 2021
description: This weekly newsletter delivers information about our crops, the weather, consumer promotions & current news about California Giant Berry Farms.
image: https://trade.calgiant.com/hubfs/SM%20Straw%20%26%20email%2011.1.jpg
---
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- [Reaching Consumers](https://trade.calgiant.com/newsletters/october-2021-11-1#foodservice)
# November 1, 2021
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Crop Updates
**STRAWBERRIES**
**Oxnard:**
**Harvest Status: **Fall crop planting has finished.
**Santa Maria:**
**Quality**: Rain last weekend resulted in 40-50% water damaged and dropped fruit. Crews are working hard to keep a clean pack. Nice green fruit is coming on that should thrive as damaged fruit is cleaned up.
**Volume**: Volumes have decreased due to weather-related dropped and damaged fruit.
**Pack Counts**: Conventional Fall Crop: 20-22-24 depending on ranch / Organic Fall Crop: 20-22-24 depending on ranch
**BLUEBERRIES**
**Mexico:**
**Quality:** Quality is good with occasional flower debris and ripped calyxes.
**Volume:** Production continues to increase.
**South America:**
**Quality:** Quality continues to be excellent in all regions.
**Volume: **Harvests are declining out of Peru. Volume from Argentina remains steady, and containers from Chile are expected to begin arriving in week 46.
****RASPBERRIES****
**Mexico:**
**Quality:** Fruit is firm with a large size. Dry weather has improved quality and cleared insect pressure.
**Volume:** Volume is steady.
**Watsonville/Salinas:**
**Quality:** Quality is good.
**Volume:** Production will continue at low volumes for 2-3 more weeks.
**BLACKBERRIES**
**Mexico:**
**Quality:** Quality is good with large amounts of big, healthy green fruit.
**Volume:** Production will increase quickly as green fruit ripens.
**Watsonville/Salinas:**
**Quality:** Heavy rains have ended the season.
**Volume:** Production has finished.
Weather Conditions
For up-to-date weather conditions in all of our growing regions, click on the region below. [Wunderground.com](http://www.wunderground.com/) is our go-to weather resource for fast and reliable weather updates.
[Watsonville](http://www.wunderground.com/q/zmw:95076.1.99999)
[Salinas](http://www.wunderground.com/q/zmw:93901.1.99999)
[Santa Maria](http://www.wunderground.com/q/zmw:93454.1.99999)
[Oxnard](https://www.wunderground.com/weather/us/ca/oxnard/93030)
[Mexico](https://www.wunderground.com/weather/mx/zamora)
[Georgia](https://www.wunderground.com/weather/us/ga/homerville/31634)
[Florida](https://www.wunderground.com/weather/us/fl/plant-city)
[South America](https://www.wunderground.com/weather/ar/metan)
Reaching Consumers
November is National Diabetes Month. Create awareness and drive blueberry sales with displays that educate consumers on the diabetic health benefits of superfood - blueberries! Visit the [USHBC's American Diabetes Month Toolkit](https://ushbc.blueberry.org/all-resources/toolkits-and-marketing-materials/grab-a-boost-of-blue/national-diabetes-month-toolkit/?utm_source=U.S.+Highbush+Blueberry+Council&utm_campaign=b30d51636d-EMAIL_CAMPAIGN_2019_12_11_05_08_COPY_01&utm_medium=email&utm_term=0_57a7a53b39-b30d51636d-371941805) for ways to support blueberry sales this month.
Blueberry benefits include:
- Helping the body process glucose more efficiently
- Managing metabolic syndrome factors – like blood pressure and cholesterol
- Improving insulin resistance and sensitivity
- Being a naturally sweet and healthy treat!
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