---
title: July 19, 2021
description: This weekly newsletter delivers information about our crops, the weather, consumer promotions & current news about California Giant Berry Farms.
image: https://trade.calgiant.com/hubfs/Wats%20Rasp-3.jpeg
---
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- [Reaching Consumers](https://trade.calgiant.com/newsletters/july-19-2021#reaching-consumers)
- [Reaching Consumers](https://trade.calgiant.com/newsletters/july-19-2021#foodservice)
# July 19, 2021
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Crop Updates
**STRAWBERRIES**
**Santa Maria:**
**Quality**: This organic crop's quality is good overall with some small-sized fruit and minor bruising.
**Volume**: Organic volumes will remain steady for the next 2-3 weeks. Conventional fall crop will start light harvests next week.
**Pack Counts**: Organic: 22-25 ct.
**Watsonville/Salinas:**
**Quality**: The quality of this crop has improved this week with good sheen and size.
**Volume**: With improved fruit quality, estimates have slightly increased and are expected to hold for the next month.
**Pack Counts**: Conventional: 18-20-22 ct., depending on variety and ranch. Organic: 22-26 ct. depending on variety and ranch.
**BLUEBERRIES**
**Oregon:**
**Quality**: Overall quality is great with occasional soft and shriveled fruit leftover from the extremely hot weather.
**Volume**: Volume is increasing, as plants recover from the end of June heatwave.
**British Columbia:**
**Quality: **Quality is great as the crop rebounds from the extreme heat.
**Volume**: Packs are expected to start shipping this week. Large volumes are expected for the next two weeks and then will start to wind down.
**RASPBERRIES**
**Mexico:**
**Quality**: Wet weather has increased moisture-related quality issues. Crews are working hard to keep packs clean.
**Volume**: Volumes have decreased due to rain.
**Watsonville/Salinas:**
**Quality**: Quality is good with a few minor defects. Crews are keeping clean packs.
**Volume**: Production will remain steady through July and increase in August.
**BLACKBERRIES**
**Santa Maria:**
**Quality**: Good quality fruit with occasional leaky and red cells.
**Volume**: Production continues to increase each week.
**Watsonville/Salinas:**
**Quality: **Quality is excellent.
** Volume: **Volume will continue to increase through July and into August.
Weather Conditions
For up-to-date weather conditions in all of our growing regions, click on the region below. [Wunderground.com](http://www.wunderground.com/) is our go-to weather resource for fast and reliable weather updates.
[Watsonville](http://www.wunderground.com/q/zmw:95076.1.99999)
[Salinas](http://www.wunderground.com/q/zmw:93901.1.99999)
[Santa Maria](http://www.wunderground.com/q/zmw:93454.1.99999)
[Oxnard](https://www.wunderground.com/weather/us/ca/oxnard/93030)
[Mexico](https://www.wunderground.com/weather/mx/zamora)
[Georgia](https://www.wunderground.com/weather/us/ga/homerville/31634)
[Florida](https://www.wunderground.com/weather/us/fl/plant-city)
[South America](https://www.wunderground.com/weather/ar/metan)
Reaching Consumers
It’s National Blueberry Month! Celebrate by featuring recipes that inspire shoppers to buy fresh California Giant Berry Farms blueberries. Go to [www.calgiant.com](https://www.calgiant.com/recipes/topic/blueberry?cg-filter-option=blueberry) for shareable berry recipes and inspiration that consumers will love!
[](https://www.calgiant.com/recipes/blackberry-blueberry-and-coconut-cream-mini-tarts)
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